Summer Internship Series: Reflecting on Certificate Experience

Caroline Quinn ’22 is pursuing the Certificate in Business Fundamentals and is checking off the internship requirement this summer.  Follow along as she reflects on her experience, lessons learned, and how her liberal arts education and Holy Cross network are helping her along the way.

Summer Series: Part One

I’m in the midst of my ten-week-long internship as a Sales Strategist with PepsiCo, and I’m happy to say that my experience thus far has been extremely captivating and enriching despite it being 100% virtual. For starters, I’m working on the Allied Brands Team which focuses on PepsiCo’s partners (like Ocean Spray and Voss Water) who independently produce/manufacture their products and then distribute/sell through PepsiCo. This is a symbiotic relationship with this arrangement because the Allied Brands benefit from PepsiCo’s nationwide presence and reach, and PepsiCo benefits from selling products that it doesn’t produce or typically sell. My particular project is oriented around an Allied Brand called Bundaberg Brewed Drinks. Before PepsiCo partnered with Bundaberg in 2017, it had never sold a craft soda. But now, PepsiCo is highly competitive in that market because of this partnership. Bundaberg’s top-selling product is ginger beer which is a premium, non-alcoholic, craft soda that is commonly used as a mixer. Regarding my project, I’ve been tasked with creating a feasible strategy to grow Bundaberg sales by 4X in the US. While this is a tall order, I am confident that I am putting together a really great pitch that I’ll present at the end of my internship. Much of my confidence can be attributed to the Ciocca Center and Holy Cross as a whole. 

The Ciocca Center for Business, Ethics, and Siociety has given me great insight into the business world, specifically through workshops in the Certificate in Business Fundamentals. Firstly, the Fullbridge Professional Edge Program proved to be a critical experience for me, as it resembles this internship on a micro-level. With my Bundaberg project, I am focusing on identifying key opportunities within distribution (the number of stores we sell Bundaberg at), velocity (the amount of Bundaberg that each of those stores sells), and portfolio (the diversity of flavors available at these stores, like diet and root beer). This requires me to explore data and identify points of opportunity, similar to the work I did during Fullbridge. Secondly, the Excel Tutorial was instrumental, as it gave me a sufficient understanding of how to organize, navigate, and summarize data. I’ve used Excel every single day of this internship, and I’m happy that I didn’t have to waste precious time on learning the basics. Thirdly, the Global Supply Chain Workshop provided relevant vocabulary and information about the realities of producing consumer goods. Bundaberg is made from ginger root and cane sugar, brewed for three days in Australia, loaded onto a cargo ship for a six-week-long journey across the Pacific Ocean to a port in California, held up in customs for roughly two weeks, shipped to distribution centers, then sent out to retailers around the country like grocery stores, restaurants, and bars to then be consumed. I don’t think I would understand the intricacies of this process if it weren’t for this workshop. As I am formulating a plan to grow Bundaberg’s sales, I’m able to take into account supply chain management because of what I learned at the workshop. Lastly, the Marketing Communication & Sales Workshop gave me a great sneak peek into PepsiCo as an organization. This workshop was led by a team of PepsiCo alumni who challenged the cohort to create a plan for promoting SodaStream in colleges around the country. Not only did I get better acquainted with marketing and sales in general, but I also saw how PepsiCo employees operated. They were excited and passionate about the product, and they also gave great constructive feedback after the presentations. 

There is such a strong link between Holy Cross and PepsiCo which is something I am so grateful for. After securing the internship in November, I was invited to and regularly attended the HC PepsiCo Happy Hour– a casual biweekly Zoom call with PepsiCo employees who attended Holy Cross. This included everyone from Maegan Moriarty ‘20 to Kristen Buonassis ‘11. As I got closer to my internship start date, my relationship with these alumni grew stronger and ultimately provided an amazing foundation for this summer. I had the privilege of starting my internship with a great support network. In fact, my mentor on the Allied Brands Team is Maegan! She has been such an incredible resource, as I can ask her anything and she’s always eager to help. Also, Chris Vandervoon ‘19, a judge during the workshop, is a Commercial Intern Orientation Leader so I was immediately greeted by a friendly face on my first day. Maegan and Chris frequently provide me with support and the now weekly happy hours have made me feel like I’m already a part of the family. I’ve chatted with my fellow interns, and many of them have struggled to feel connected to PepsiCo because it is challenging to create rapport in a virtual setting. I am so grateful for the unique connection that Holy Cross has given me and I look forward to continuing to build those relationships.

Jack Browne ’22 Reflects on Alumni Network Available through the Ciocca Center

Jack Browne ‘22 is an international studies major with a concentration in Latin American Studies who is also pursuing a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society.  Jack spent the past year working to complete the requirements over the course of the ongoing pandemic.  The virtual workshops included alumni presenters from across the country to present industry-specific sessions and attend networking events. “One aspect of the business workshops that have been particularly helpful to my development,” starts Jack, “is how alumni are brought in to speak on their fields of expertise and their professional journey.  It was very reassuring for me to connect with recent graduates during the Marketing Communications & Sales workshop who now work at PepsiCo and hear about these individuals having success in the world of business without having gone on to business school.” 

“The concerted integration of Holy Cross alumni into the Business Certificate Program reinforces the reality that graduates of the school care about current Holy Cross students.” – Jack Browne ’22

The Business Certificate Programs provided by the Ciocca Center offer excellent opportunities for students to network with alumni and help kickstart their careers. With the help of hundreds of alumni across the various Business Certificate Programs, students can see that the Holy Cross liberal arts education supports a variety of career interests. Jack goes on to say, “The workshops provide students with a blueprint to learn more about industries, interact with alumni, and develop skills in professionalism that I have used firsthand to navigate interviews and internship applications.” 

Jack has completed nearly all of the Certificate requirements this academic year, many of which were held virtually.  He hopes to apply the knowledge gained through these experiences during an upcoming summer internship. Good luck! 

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Many thanks to Conor Hatton ’22 , marketing assistant for the Ciocca Center, for interviewing and writing this student’s experience.

 

 

Holy Cross Offers Students a Well-Rounded Education

Female Headshot

Caroline Krumsiek ‘22, is an economics major at the College who is also pursuing a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society.  “One of the best things about Holy Cross is that the school gives you unique opportunities to obtain a well-rounded education,” starts Caroline “and the Ciocca Center introduces you into the world of finance, business, and entrepreneurship.”

As a part of the Business Certificate Programs, all students must first explore an introductory overview of business through the Fullbridge Professional Edge Program at Holy Cross.  “My favorite part of Fullbridge was being in a professional environment because it helped me to learn how to communicate effectively and professionally.  I think my experience with Fullbridge and the other industry-specific workshops will help me to be prepared for my upcoming summer internship. I gained experience in a professional environment, and learned important skills such as Excel, data analysis, and communication.”

As a rising senior, Caroline has successfully completed all of the required workshops, her favorite being Interview Prep because it “was the most impactful  and I learned what to expect in professional interviews, and gave me advice on how to best present myself as a compelling candidate.” 

Caroline is working hard to check off the certificate requirements, including the required internship,  and is excited to apply what she has learned so far during her upcoming summer internship as an Incoming Credit and Wholesale Banking Summer Analyst at Bank of America.   Congratulations and good luck! 

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Many thanks to Conor Hatton ’22 , marketing assistant for the Ciocca Center, for interviewing and writing this student’s experience.

Caroline Quinn ’22 Shares Virtual Fullbridge Program Experience

Student

My name is Caroline Quinn ‘22. I am a junior at Holy Cross, majoring in International Studies and working towards a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society.

In August 2020 I participated in the Fulbridge Professional Edge Program. This four-day-long intensive virtual program is designed to help prepare Holy Cross students for the business world by connecting the liberal arts to the working world. Speaking from my experience, Fullbridge did that and so much more. I was among the first group of students to participate in this program remotely. I logged onto the platform on the first day of the program, and I was surprised by how hands-on and engaging the Fullbridge team was. I could tell right off the bat that the coaches were so excited to be there, and that energy was contagious! Continue reading “Caroline Quinn ’22 Shares Virtual Fullbridge Program Experience”

The Summer of Entrepreneurship …and Beyond!

What does it take to launch a startup and keep it running? Students had two opportunities during summer 2020 to explore the step-by-step process of starting a business and the strength of businesses that develop strategies and innovate. “Our Entrepreneurship workshop starts where every business should start: with building you as a leader and cultivating your skillset,” shares Ja-Naé Duane, entrepreneur-in-residence at Holy Cross.  “From there, we dive into the factors that impact starting a business and showcase stories of businesses to illustrate that there is no one way to start or grow a business.”

If you’re interested in pursuing the Certificate in Entrepreneurship, both of the following workshops count so consider registering for a future offering!

Continue reading “The Summer of Entrepreneurship …and Beyond!”

The Impact of Fullbridge…

Students, often first and second years, participate in the Fullbridge Professional Edge Program at Holy Cross to immerse themselves in business, finance, marketing, and innovation — the skills employers seek. Starting early on in their college career gives them the opportunity to build a resume that supports their career interests, but also build a network of professionals and successful alumni in that industry.

When COVID-19 disrupted all in-person meetings, the team at Fullbridge and Ciocca Center got to work brainstorming how to best translate the six-day program into a virtual format.  The experiential components of an immersive workweek, complete with 9am – 5pm with an hour lunch break, had to be reimagined at the very same time the world was figuring out how to work remotely. Continue reading “The Impact of Fullbridge…”

Alumna Spotlight: Seton McFarland ’16

Seton McFarland ’16, second from right, on an alumni panel at UBS.

Alumna: Seton McFarland ’16
Major: Accounting
Profession: Analyst, UBS

Who/What inspired you to enter the business world?  Both of my parents worked in business, so I definitely gravitated to what I was familiar with coming out of college. Within the business world, I chose to enter into the financial services industry because it complemented my strong interest in economics. Continue reading “Alumna Spotlight: Seton McFarland ’16”

Ciocca Center Intern Shares Path to Finance

Leif Johnson ’21, Economics Major
Fall 2019 Ciocca Center Intern


Coming into freshman year at Holy Cross I played lacrosse, and only lacrosse. That is who I was my entire life. I am very thankful for the lessons in teamwork and leadership along with the life long friends I made being that these are things I will have forever. I was never in any extracurriculars being that I truly thought all I would do is go to college, play lacrosse, and graduate with a job waiting for me. However, at the beginning of my sophomore year that all changed when I sat down and thought about all the things I wanted to explore on campus and beyond.  Continue reading “Ciocca Center Intern Shares Path to Finance”

New Entrepreneurship and Innovation Program at Holy Cross

Have an idea for a business? Interested in working with cool ideas?
Get involved with entrepreneurship and innovation this fall!

 

“The extracurricular entrepreneurial opportunities offered outside of the classroom such as the Ignite Incubator, the Fullbridge Program, the Shark Tank Competition, visits to start-ups, and networking events have all furthered my desire to pursue a career in business.”

– Paul Wiley ’20, chemistry major
2017 Shark Tank Competition Winner



>> Join the new Holy Cross student run Ignite Incubator!
The Entrepreneurship and Innovation Program is excited to launch the College’s new student run incubator. The Ignite Incubator enables students from all class years to learn what it takes to bring a business to market through hands on experience. Students can either:

  • have their idea or business incubated in the program
  • work on other students business ideas

The incubator is now accepting applications for both business ideas and for associate positions on the management team.
Apply NOW! Deadline: September 10, 2018


>> Fall Course: Entrepreneurship 101
Tue. & Thu. from 12:30-1:45pm
Prof. Ja-Naé Duane

Entrepreneurship begins with a vision.  This course focuses on the foundations of entrepreneurship and is appropriate for students from any major.  It is designed to introduce students to the entrepreneurial process so that they may begin to shape their own entrepreneurial vision. Course objectives include an introduction to the challenges of entrepreneurship, an understanding of the ethical environment in which entrepreneurs operate, the skills to think critically and work toward the ability to evaluate opportunities in the business. This is a course that includes project-based entrepreneurial activities where students work to test and validate ideas.

Who should take this course?

  • Students who have a business idea
  • Students who want to work on existing business idea
  • Students who want to explore the field of entrepreneurship and innovation

Space is limited. Seats available for second, third and fourth year students.


>> Have questions? Reach out to Ja-Naé Duane, Entrepreneur-in-Residence, for more program details!

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NEW WORKSHOP ALERT: Business, Hospitality and Entrepreneurship

What do the Hilton, Carnival Cruise Line and Wolfgang Puck all have in common? They are all successful hospitality empires!

Join this alumni-led workshop on April 14th to learn how you can make it big in the land of giants. Learn what it is, how to get in and the various career options from entrepreneurship to marketing and finance.

Saturday, April 14
10am-1pm in Stein 216
>> REGISTER HERE

Meet the hospitality expert, Mary  D’Argenis-Fernandez ’93 and read a bit about her story here.

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