This spring semester the Ciocca Center offered a new course through the Academic Internship Program. Professor David Chu, Director of the Certificate Programs and Prebusiness Advisor at Holy Cross, partnered with Katharine Quigley ’13, Digital Marketing Manager at Centage, to teach an Introduction to Online Marketing tutorial.
Complementing the Ciocca Center’s mission to connect the liberal arts to the job market, this new tutorial covered introductory marketing content through various readings and in-depth discussions with a focus on the Google Ads Platform. The five students then applied this to the design, implementation and assessment of an actual online marketing campaign for a non-profit, West Seattle Junction.
“A strong liberal arts education prepared me for an ever-changing digital marketing landscape.” starts Katharine. “It was rewarding to help current Holy Cross students learn new digital marketing concepts and vocabulary, and then see them pair those tools with their existing critical thinking and leadership skills to make a real impact on a nonprofit client.”
Thank you to Katharine for reaching out and offering to work with students on this technical topic. She worked with Professor Chu to identify readings, design a syllabus and spent every Wednesday night on campus working with students interested in a career in marketing communications.
Who were the lucky students involved? 18 students applied for this opportunity and only five were selected: Joe Egan ’19, Tim Haemmerle ’19, Olivia Lozy ’20, Lilly Puccia ’19 and Madeline Thero ’19.
UPDATE: Each of the students involved won a “Top Marketer Certificate” from Google! The award is based on successful completion of the Google Ad Grants Online Marketing Challenge, passing the Google Ads Fundamentals Assessment, and a positive client experience survey rating from their nonprofit. Congratulations on the excellent work!
Thanks for reading! Cassie
Cassie Gevry, Associate Director
Ciocca Center for Business, Ethics, and Society