Summer Internship Series: Reflecting on Certificate Experience

Caroline Quinn ’22 is pursuing the Certificate in Business Fundamentals and is checking off the internship requirement this summer.  Follow along as she reflects on her experience, lessons learned, and how her liberal arts education and Holy Cross network are helping her along the way.

Summer Series: Part One

I’m in the midst of my ten-week-long internship as a Sales Strategist with PepsiCo, and I’m happy to say that my experience thus far has been extremely captivating and enriching despite it being 100% virtual. For starters, I’m working on the Allied Brands Team which focuses on PepsiCo’s partners (like Ocean Spray and Voss Water) who independently produce/manufacture their products and then distribute/sell through PepsiCo. This is a symbiotic relationship with this arrangement because the Allied Brands benefit from PepsiCo’s nationwide presence and reach, and PepsiCo benefits from selling products that it doesn’t produce or typically sell. My particular project is oriented around an Allied Brand called Bundaberg Brewed Drinks. Before PepsiCo partnered with Bundaberg in 2017, it had never sold a craft soda. But now, PepsiCo is highly competitive in that market because of this partnership. Bundaberg’s top-selling product is ginger beer which is a premium, non-alcoholic, craft soda that is commonly used as a mixer. Regarding my project, I’ve been tasked with creating a feasible strategy to grow Bundaberg sales by 4X in the US. While this is a tall order, I am confident that I am putting together a really great pitch that I’ll present at the end of my internship. Much of my confidence can be attributed to the Ciocca Center and Holy Cross as a whole. 

The Ciocca Center for Business, Ethics, and Siociety has given me great insight into the business world, specifically through workshops in the Certificate in Business Fundamentals. Firstly, the Fullbridge Professional Edge Program proved to be a critical experience for me, as it resembles this internship on a micro-level. With my Bundaberg project, I am focusing on identifying key opportunities within distribution (the number of stores we sell Bundaberg at), velocity (the amount of Bundaberg that each of those stores sells), and portfolio (the diversity of flavors available at these stores, like diet and root beer). This requires me to explore data and identify points of opportunity, similar to the work I did during Fullbridge. Secondly, the Excel Tutorial was instrumental, as it gave me a sufficient understanding of how to organize, navigate, and summarize data. I’ve used Excel every single day of this internship, and I’m happy that I didn’t have to waste precious time on learning the basics. Thirdly, the Global Supply Chain Workshop provided relevant vocabulary and information about the realities of producing consumer goods. Bundaberg is made from ginger root and cane sugar, brewed for three days in Australia, loaded onto a cargo ship for a six-week-long journey across the Pacific Ocean to a port in California, held up in customs for roughly two weeks, shipped to distribution centers, then sent out to retailers around the country like grocery stores, restaurants, and bars to then be consumed. I don’t think I would understand the intricacies of this process if it weren’t for this workshop. As I am formulating a plan to grow Bundaberg’s sales, I’m able to take into account supply chain management because of what I learned at the workshop. Lastly, the Marketing Communication & Sales Workshop gave me a great sneak peek into PepsiCo as an organization. This workshop was led by a team of PepsiCo alumni who challenged the cohort to create a plan for promoting SodaStream in colleges around the country. Not only did I get better acquainted with marketing and sales in general, but I also saw how PepsiCo employees operated. They were excited and passionate about the product, and they also gave great constructive feedback after the presentations. 

There is such a strong link between Holy Cross and PepsiCo which is something I am so grateful for. After securing the internship in November, I was invited to and regularly attended the HC PepsiCo Happy Hour– a casual biweekly Zoom call with PepsiCo employees who attended Holy Cross. This included everyone from Maegan Moriarty ‘20 to Kristen Buonassis ‘11. As I got closer to my internship start date, my relationship with these alumni grew stronger and ultimately provided an amazing foundation for this summer. I had the privilege of starting my internship with a great support network. In fact, my mentor on the Allied Brands Team is Maegan! She has been such an incredible resource, as I can ask her anything and she’s always eager to help. Also, Chris Vandervoon ‘19, a judge during the workshop, is a Commercial Intern Orientation Leader so I was immediately greeted by a friendly face on my first day. Maegan and Chris frequently provide me with support and the now weekly happy hours have made me feel like I’m already a part of the family. I’ve chatted with my fellow interns, and many of them have struggled to feel connected to PepsiCo because it is challenging to create rapport in a virtual setting. I am so grateful for the unique connection that Holy Cross has given me and I look forward to continuing to build those relationships.

Ciocca Center Graduates Business Certificate Program Students

61 students at the College of the Holy Cross completed the Business Certificate Program through the Ciocca Center for Business, Ethics, and Society.

We are proud of the hard work these students have done and their commitment to completing the Business Certificate Programs offered through the Ciocca Center for Business, Ethics, and Society.  The liberal arts education is complemented by the experiences and skills gained through the  Business Certificate Program and an excellent opportunity to connect with the alumni presenters.  Each student received a pin to wear on graduation day as well as an official certificate noting this achievement.

Graduating during a pandemic is an added hurdle to securing a full-time position.  We encourage all participants to stay positive and connected with the Holy Cross alumni network, faculty and staff, particularly the Center for Career Development. We are all here to help students succeed and are available as resources for you.  Congratulations!

Read more to see a list of students and Business Certificate Programs. Continue reading “Ciocca Center Graduates Business Certificate Program Students”

Holy Cross Offers Students a Well-Rounded Education

Female Headshot

Caroline Krumsiek ‘22, is an economics major at the College who is also pursuing a Certificate in Business Fundamentals through the Ciocca Center for Business, Ethics, and Society.  “One of the best things about Holy Cross is that the school gives you unique opportunities to obtain a well-rounded education,” starts Caroline “and the Ciocca Center introduces you into the world of finance, business, and entrepreneurship.”

As a part of the Business Certificate Programs, all students must first explore an introductory overview of business through the Fullbridge Professional Edge Program at Holy Cross.  “My favorite part of Fullbridge was being in a professional environment because it helped me to learn how to communicate effectively and professionally.  I think my experience with Fullbridge and the other industry-specific workshops will help me to be prepared for my upcoming summer internship. I gained experience in a professional environment, and learned important skills such as Excel, data analysis, and communication.”

As a rising senior, Caroline has successfully completed all of the required workshops, her favorite being Interview Prep because it “was the most impactful  and I learned what to expect in professional interviews, and gave me advice on how to best present myself as a compelling candidate.” 

Caroline is working hard to check off the certificate requirements, including the required internship,  and is excited to apply what she has learned so far during her upcoming summer internship as an Incoming Credit and Wholesale Banking Summer Analyst at Bank of America.   Congratulations and good luck! 

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Many thanks to Conor Hatton ’22 , marketing assistant for the Ciocca Center, for interviewing and writing this student’s experience.

New Student Diversity Liaison Shares Outreach Strategy

Hello! My name is Holly Tente and I’m from Rumford, Rhode Island. I study History and Film at the College of the Holy Cross. In addition to my academics I am highly involved in different organizations across campus. I am a tour guide for the Admissions Office, a participant in ACT, and a co-editor for the History department’s newsletter History on the Hill. My most exciting endeavor recently has been working towards completing the Certificate in Business Fundamentals offered through Ciocca Center for Business, Ethics, and Society. This work has brought me to my current position as a Student Diversity Liaison for the Center.

This role is incredibly important to me because I truly believe in the importance of graduating with exposure to the world of business. Networking, Emotional IQ, and communication skills are all necessary when entering the workforce. Every industry has become evermore competitive due to the coronavirus pandemic, and the Ciocca Center has been able to form a curriculum so that every student at Holy Cross can benefit and be prepared to enter the real world. I am definitely not a traditional business student. In fact, I plan on entering the film industry in order to work on documentaries. As this work is not always stable, I recognized that I should expand my knowledge of the world of business. The Certificate in Business Fundamentals has helped me to polish my resume, LinkedIn, interview prep skills, and so much more.

“Everyone deserves the opportunity to explore the world of business. As a Holy Cross student who is taking an unconventional approach to their academics, I want to help students become aware of the offerings within the Ciocca Center.”

As a Student Diversity Liaison, I plan on sharing my story so that students across departments, sports teams, RSOs, MSOs, and class years can recognize that it is possible to learn about business while on the Hill. My position will give me the opportunity to serve as an advisor to students that are considering opportunities to gain technical business skills through the Ciocca Center.  During my time in this role, I hope to use my creativity to engage students in all aspects of the Holy Cross community through advertisements and interactive opportunities. I am looking forward to helping students and proving why everyone should consider adding business to their academics!

Student Spotlight: Nick Bettenhauser ’24

Nick Bettenhauser ’24 participated in several of the J-Term business workshops offered by the Ciocca Center towards completion of the Certificate in Business Fundamentals. 

In a recent article published by The Spire, he commented that “my favorite one was Fullbridge. It started out learning the ins and outs of business including learning some calculations and definitions. My favorite part was when we were assigned a company and a group. We were to research the company, find a problem, and propose a solution. My group was assigned to Diadora, an Italian sportswear company. Being a small company our group had a hard time obtaining the financial information needed to assess Diadora but our hard work turned into some great results as we had a very successful presentation to the judges. It felt like a virtual Shark Tank.”

Read more on The Spire: A First Year’s Look at Ciocca Center’s J-Term Programs.

Student Spotlight: Emma Grayeb ’24

Name: Emma Grayeb
Class: 2024
Major: Economics & Anthropology
Certificate: Finance & Banking Certificate
Hometown: Darien, CT

  • Which Business Certificate Program are you planning to pursue? 

I am planning on pursuing the Finance and Banking Certificate.

  • Which Business Certificate Program workshop experience was the most impactful and why? 

Personally, I think that the most impactful workshop experience for me was the Corporate Finance and Banking workshop. One of the activities that we did was read and analyze a case study, which allowed me a glimpse of what private equity investors have to do as a part of their job.  I have not done the Fullbridge program yet. I plan to accomplish this my sophomore year.

  • Do you believe your experience with Fullbridge and the workshops will help you be prepared for the business world?

I think that the workshops have helped prepare me. I would say that the alumni who come speak to us about their experiences in the business world provide incredibly valuable insight.

  • If a prospective student was visiting Holy Cross and asked you about the Ciocca Center’s certificate programs, what would you tell them?

I would tell them to absolutely get involved in one of the certificate programs. Not only does it increase knowledge of business concepts and jobs, but it also is a great opportunity to connect with Holy Cross alumni.


In addition to the Certificate in Finance & Banking workshops, Emma also attended the 15th annual Women in Business conference held in November 2020.  Following this conference, she applied and was accepted to join the WIB planning committee as a freshman.  The Ciocca Center is thrilled with Emma’s level of engagement, enthusiasm, and drive.  We look forward to working with you over the next few years!

Ciocca Center Reaches International Audience Over J-Term

With COVID19 came a revised academic schedule which changed the opportunity for the Ciocca Center to offer workshops during the semester.  The new January term over winter break became the opportune time for programming and the Ciocca Center did not disappoint.

Nine workshops during the month of January attracted 125 alumni from around the world and  200+ students from all four class years.  Many of the students participated in more than one opportunity as they worked towards Business Certificate Program completion.  The virtual program list included everything from Corporate Finance & Banking to Global Supply Chain Management, a Women in Business alumna speaker, and a month-long Excel Tutorial.

From Oregon to South Carolina, Europe, China, and India, alumni and students were able to connect with fellow Crusaders online.  This expansion of alumni who might not normally have been able to participate in person increased the wealth of knowledge and expertise within the already robust Holy Cross network. “One perk of the virtual world we are living in” as Connor Fitzgerald ’16 shares after presenting during the Marketing Communications & Sales workshop, “is getting to present to some awesome Holy Cross students all the way from Nashville, TN!”  Gathering the Holy Cross network often creates a sense of community, something we are all looking for during times of social distancing.

Of the many workshops,  the Ciocca Center in partnership with the Office of Sustainability, offered a new three-week opportunity, the Pothos Project, for students interested in consulting. Fourteen students divided among three teams using a B-Corp assessment provided suggestions for how the Lobby Shop at Holy Cross could be more sustainable.   The pilot program included alumni mentors as well as campus partners, an opportunity that integrated Conference Services into the co-curricular programs and provided students with a real-world consulting experience.  “What a cool opportunity! I absolutely loved working on this project”  shares Katelyn Cody ’22, who goes on to describe the work as having  “real-world impact.”

 

Annual Info Session with Bonus Virtual Club Fair

On a warm Tuesday night in early September (9/8/20), over 130 students registered for a virtual version of the annual Business Program Info Session, with a bonus business club fair! Professor David Chu and Professor Kendy Hess, co-directors of the Ciocca Center for Business, Ethics, and Society at the College of the Holy Cross, shared an overview of the opportunities for students to connect their liberal arts education to the business world.

“Three out of four Holy Cross alumni, that’s 75%, currently work in business roles.” shares Prof. David Chu.

Watch the five-minute video to recap the multiple pathways to business, including the Business Certificate Programs and the minor in Business, Ethics, and Society. Continue reading “Annual Info Session with Bonus Virtual Club Fair”

The Summer of Entrepreneurship …and Beyond!

What does it take to launch a startup and keep it running? Students had two opportunities during summer 2020 to explore the step-by-step process of starting a business and the strength of businesses that develop strategies and innovate. “Our Entrepreneurship workshop starts where every business should start: with building you as a leader and cultivating your skillset,” shares Ja-Naé Duane, entrepreneur-in-residence at Holy Cross.  “From there, we dive into the factors that impact starting a business and showcase stories of businesses to illustrate that there is no one way to start or grow a business.”

If you’re interested in pursuing the Certificate in Entrepreneurship, both of the following workshops count so consider registering for a future offering!

Continue reading “The Summer of Entrepreneurship …and Beyond!”

Holy Cross Student Summer: Ramses Taveras ’22

The Business Certificate Programs through the Ciocca Center for Business, Ethics, and Society at Holy Cross provide students with technical skills and experience.  Building a resume that speaks to your career interest, no matter your major, gives you relevant talking points in an interview.

“I  believe that Holy Cross has given me the skills to adapt to this new environment and be able to learn quickly and effectively. Not only that, but the College instills a strong work ethic among students, which is something I am definitely grateful for. I believe that Holy Cross has really given me a foundation in how to think and learn, even in what at first might be an uncomfortable, unknown environment.” – Ramses Taversas ’22

Read more >>

Holy Cross Student Summer: Ramses Taveras ’22