This year’s Summer Business students are now halfway through the program and are continuing to impress all of the alumni teachers who are coming through. With Week 2 all wrapped up, the students have now received an overview of several more technical areas of business this week: accounting, finance, sales and marketing.
Prof. Chu kicked off the week with Megan Williams ’07 to teach the session on accounting and “Understanding Financial Statements.” The students had the chance to examine the financial statements for Pandora and get a sense of what you can learn by looking at these documents.
The rest of the week built on this session as the students dug into the nuts and bolts of finance, sales techniques and marketing. While some of the material was challenging, the response from the alumni teachers was unanimous: the students were impressive, engaging and did a great job digging in. Particularly fun? When the students were put on the spot and had to try to role play using the SPIN sales technique that they had just learned.
Then, Friday was the fun day – a field trip to Gillette Stadium to learn about the business of sports! While we didn’t get to see Tom Brady (much to some of the students’ chagrin!) the students receive a comprehensive tour of the stadium, a chance to walk around on the field and spotted the New England Revolution practicing. Then Jim Wilson ’93, VP of Finance, spent a couple of hours talking with the group about the business side of sports. Sitting in a conference room full of Patriots pictures, it was hard not to be inspired and excited about this side of business. Check out the Prebiz Facebook page (link below) for pictures from the trip.
On tap for next week? Ethics, Personal Finance, Adverstising and Creating Your Personal Brand….2 weeks down, 2 to go!
Helene Horan ’06
Associate Director, Entrepreneurial Studies