Posts Tagged ‘marketing’

This is Summer Business Program: Part 3

June 21st, 2012 by kkayer

Frank DeLeo ’14 is on a role! Here is a recap of week 3.

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The end of week three meant that there is only one week of the program to go. With the team project looming, I was in desperate need of an energy boost to get motivated. My prayers were answered when Tom Patton ’86 and Carolyn Rizzoli ’86 led Thursday’s session. Personally, it was the most exciting day of the program, hands down. When 4 o’clock rolled around I didn’t want it to end.

During the session, we learned about marketing and business ethics. In the morning, we played the marketing game. We weren’t given any rules other than what type of product we were selling. Our objective was to make the most profit during the allotted time by selling exclusively to or in combination with the three types of stores: a high end boutique, a department store, or a big retail chain.

Chaos and role-playing ensued with time being of the essence. My team, Karma, ended up winning with over 12,000 dollars in profit in 3 hours. The game taught me how to manage time, think about possible curveballs, and communicate with the different parts of a supply chain: the banks, the customers, and the manufacturers.

After lunch, we resumed on the topic of business ethics. Mr. Patton role-played as we worked through different, difficult ethical dilemmas. The answers were not black and white due to the varying circumstances and legal consequences. Through acting out the scenarios, he turned a provocative subject into a good time. The best part was that all of the situations were real life examples, and we learned how he personally dealt with them.

What I took away from our discussion was that we need to make many moral decisions during our lifetime; we have to take a step back, think rationally and logically, and rely on our values to make the right decision.

The project being a week away meant buckling down on the presentation over the weekend. On Friday and Saturday, my team structured and created the first draft of our PowerPoint. Since we had a meeting with Mr. Correia at his house on Sunday, we needed to bring something to get feedback on.

When we arrived at the Correia household, we had a phenomenal Father’s Day bbq. Mr. Correia having us over on a day set aside for relaxation and spending time with family was an incredibly nice gesture. I took advantage of the opportunity because I was in dire need of solid food. Rice and take out just wasn’t cutting it. After dinner, we got down to business. The PowerPoint definitely needed touching up; in particular, the content and word choice. I had already cut down majority of our wordy slides; however, it was simply not enough. In the end, we had a productive evening, which resulted in plenty of work that needs to be completed as we move forward.

As the weekend comes to a close, the start of week four is upon us. Week four is crunch time. The Excel and PowerPoint sessions this week will provide pertinent information to add to our presentation. A lot of long days are ahead. Between practicing, preparing, and touching up our presentation in order to get it just right, my team has the mentality of knowing our facts cold. Every word, sentence, and gesture will be scrutinized to uncover its relevance to the overall message we want to convey. We don’t care how much work it takes. We want to be number one.

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Thanks, Frank!  Two more posts to go for SBP… will Frank’s team take home the win?  Keep reading to find out!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIBSBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

The “New” Summer Business Program: Students become Consultants

June 6th, 2012 by kkayer

This year, the  Summer Business Program has a new look!  Based on feedback from students and executives, we’ve decided to raise the stakes.  This summer, unlike programs in the past, our students are functioning as actual consulting teams.

Summer Business Program is a 4-week immersion into business practices.  The program consists of day-long workshops that fall under 4 modules: understanding business, business skills, leadership, and entrepreneurship. These workshops are taught by Holy Cross alumni who currently work in the business world and are teaching from real life experiences.

In addition to the workshops, SBP students are partaking in a competition.  In the past, 6 teams of 4 students were lead by an alum executive who provided them with a project.  This project was a hypothetical (but intensive) approach to creating a business plan or solving a particular business problem.

Due to the hardwork and success of the last few programs, we have had to devise a way to make the competition more challenging.  We gathered feedback from past executives and presenters and found a clear theme: the students are doing real world quality work.  So, we decided to give them a real world project.

Our office (the Ciocca Office of Entrepreneuiral Studies) presented an offer to the members of the Holy Cross Entrepreneurs Group in the Boston area: Give us a project and we’ll give you 6 competing consulting teams to provide a solution/service/plan – for free!

Needless to say, we had more than one interested company, but after serious deliberation, we have partnered with Mats, Inc. to help create a marketing plan and pitch for a new venture they are introducing.  In turn, Mats, Inc. will use the winning team’s plan to launch this project and our students will have gained real consulting experience.

The teams will still have an executive to act as mentor and advisor.  Also, a team from Mats, Inc will be holding status meetings to check on progress.  But, make no mistake, the students are running the show.  The teams are competing for a cash prize, bragging rights, and the chance to add successful marketing consultant to their resumes!

We hope this is the first of many real life ventures the Summer Business Program attempts.  Good luck to all and may the best team win!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIBSBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor

Women in Business 2011

November 8th, 2011 by kkayer

On Saturday, October 22, we hosted the sixth annual Women in Business conference here on campus.  With over 150 alumnae and students in attendance, the conference was a huge hit!  The Prebusiness office wants to thank the student organizers  Juliana Biolsi ’12, Kristen Buonassisi ’12, Lauren McCarthy ’12, Christie Cannone ’14, Haley O’Brien ’13, Stephanie Pajak ’13, and Lauren Esposito ’14, for their hard-work and dedication to this event.

If you weren’t able to attend, Juliana and Kristen wrote a great recap for the Holy Cross website:

Women in Business Conference Continues to Inspire Students, Alumnae

Save the date for next year’s conference: October 20, 2012!

As always, don’t forget to “Like” us on FACEBOOK and look for our WIB, SBP and ELW groups on LinkedIN!

Kaithlyn

Kaithlyn Kayer
Associate Director, Entrepreneurial Studies

David Chu
Director, Entrepreneurial Studies & Pre-business Advisor